Things Don’t Add Up with Facebook’s Bust of an Israeli Psyops Firm

Facebook announced that it has banned the Israeli “Archimedes Group” and its subsidiaries, for maliciously using the social media platform.

Through Elinor Behar we can link Archimedes Group to the Debby Group, another PR corporation that engages in similar activities like the Archimedes Group.

Around the time when word got out about the developments at Facebook, Behar changed her LinkedIn profile where she previously stated to be an “Operations Manager at Archimedes Group”.

As the word got out, Archimedes Group updated their “about page” on their website where hardly anything is published now about what they do or how they profile themselves. From where I’m accessing the Net you have to load their page HTML code to find out what used to be visible.

What their about page now states:

Who we are

Archimedes consists of experts from a wide spectrum of fields, consulting, lobbying, public diplomacy, International public relations, information, and social media.

What we do

Archimedes has created and operates in it’s own unique field..

When approaching a client’s challenge, we address all possible facets relating to it. .

What used to be published on the same page:

Archimedes consists of experts from a wide spectrum of fields, consulting, lobbying, public diplomacy, International public relations, information, and social media. Our teams took significant roles in many political and public campaigns, among them Presidential elections and other social media projects all over the world. We employ state- of-the-art technologies and innovative methods. Archimedes has created and operates in it’s own unique field within the social media realm. When approaching a client’s challenge, we address all possible facets relating to it. We then formulate a concise yet comprehensive solution that will use every tool and take every advantage available in order to change reality according to our client’s wishes.

The Debby Group itself is an affiliate of Edelman. Richtopia lists Edelman as the 4th most influential PR corporation in the world.

Edelman is, indeed, definitely not a small fish if we follow the mainstream narrative. Richard Edelman, its CEO, has a strong influence on the World Economic Forum, especially through his “Edelman Trust Barometer”.

In 2012 the Denver Post wrote:

“the main conclusion from [Richard Edelman] his data is this: People don’t trust government leaders or CEOs anymore.You’ve probably already heard this, but it sounds more scientific coming from the 2012 Edelman Trust Barometer, rather than some shivering, weathered dude swinging an “Occupy” sign.The Edelman Trust Barometer has become a handy gauge of our growing skepticism. It’s an annual survey of more than 30,000 people in 25 countries. … Edelman ought to be a big hit in Davos, showing some of the most-powerful people in the world how untrustworthy they are deemed outside their gated communities. … He does reputation management and marketing for companies as diverse as Hewlett-Packard Co. and Scotts Miracle-Gro Co. So the more he points out our eroding trust, the more his clients are aware of the need for his services.”

The fact that this thread of corporations was brought to the frontpages of the online news media is extremely odd. Either Facebook overplayed its hand here or there’s a much more complex agenda at work…

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